diff --git a/backend/handlers.go b/backend/handlers.go
index 1b29baf..992f667 100644
--- a/backend/handlers.go
+++ b/backend/handlers.go
@@ -203,6 +203,13 @@ func handleCreateCard(db *DB, hub *EventHub) http.HandlerFunc {
 			serverError(w, err)
 			return
 		}
+		// card.created drives outbound modules (Jira) to create the issue.
+		// Emitted after assignee/tags are applied so the synced issue carries
+		// them. board.invalidated stays for the SPA's refetch path.
+		hub.PublishJSON("card.created", c.ID, "", map[string]string{
+			"card_id":   c.ID,
+			"column_id": body.ColumnID,
+		})
 		publishInvalidated(hub, c.ID, body.ColumnID)
 		infra.HTTPJSONResponse(w, http.StatusCreated, c)
 	}